If you own a company, building an online presence is a must. A few years ago, you may have been able to get away without being present online or with just having a generic, static website, but those times are long ago.
The truth is consumers from all backgrounds are using the internet to make purchases and to research their buying decisions. Even if your company doesn’t actually sell products online, consumers still want to read up on your company before they decide to do business with you.
So what can you do to build a better online presence?
To begin, you need a website. And not just any website. You need a website that truly reflects your brand’s message and values. You also need a website that attracts quality search engine traffic and that does a good job of converting that traffic by getting visitors to take a specific desired action.
With the right web design company, you can get a new website that sends a professional message to your customers and prospects. Make sure you take the time to study the web design company’s past work, speak with them, and read what others have to say about them. You want to make certain you’re going to get a quality website at a fair price.
Of course, the best website design in the world is meaningless if it doesn’t convert visitors into customers. That’s why SEO copywriting is so important.
A good copywriter can craft a message that immediately grabs the attention of your visitors. The right copywriter will suck them in, entice them to keep reading, and motivate them to take action-whether that action is to buy now or to simply fill out a form to schedule a free consultation.
More than that, a good copywriter can also craft content that helps your website rank well in the search engines for relevant phrases your customers are searching for. Make no mistake. SEO copywriting is an art, and the best copywriters can seamlessly optimize copy and include important keywords while maintaining a natural, conversational flow in your content.
But great onsite copy online isn’t going to be enough to get your website to the top of the search results. That’s because Google values links from other websites pointing to your site. So you need to hire a company that also offers link building services.
A link building company will seek out high quality links for your website. They’ll get you loads of these links, and over time, each page on your website will begin to rank better for the keywords you’re targeting. It won’t happen overnight, but if you stay committed to it, you will begin to reap the benefits.
For faster results in the meantime, you should consider pay per click advertising. With great pay per click management, you can run ads that appear in the top of the Google results. You’ll be charged a certain amount for each click you get, but it can help you attract targeted traffic.
Use these simple tips to build a better online presence.