As Internet marketers, we've heard time and time again that "content is King" on the Internet. We're also being told that high-quality content is becoming more and more important for long-term search engine rankings if you want to become successful in affiliate marketing. This article will give you a simple tip for creating awesome content on affiliate websites.
What's the first thing that most people do when they get started building a website? Well, if they had already picked a profitable niche, then the next logical step would be to perform keyword research and start planning out the overall structure of the website.
This is an excellent approach to take, and we should always take keyword research into account as part of our overall content strategy. Picking the right keywords can make it easier to rank in Google while still getting adequate search volume. Also, the right keyword phrases can increase your conversion rates if they are the right "buyer keywords" that smart marketers look for.
Nevertheless, as affiliate marketers (or marketers in general), we tend to rely way too much on keyword research tools. We start to believe that the numbers that we see are absolutely set in stone, and that every decision has to come back to something that we saw in a keyword research tool. If we want our content to provide real value to visitors while at the same time pleasing the search engines, we need to think a little bit outside the box on this one.
Here is a novel and powerful approach that you need to consider: sometimes, you have to put aside the keyword research tool and just use common sense.
Now, I know what you're thinking. How in the world are we supposed to achieve high rankings if we're not targeting keyword phrases? Well, we're not in any way saying that you should completely ignore the value of keyword research. Instead, we are saying that at least some of your content should be done on a commonsense basis.
In other words, you can take a look at authoritative websites in your niche, along with related books that you find at the bookstore and any other materials regarding your market. You can often find important topics that don't show up in any keyword research tool but are still very important to your target audience.
Including this kind of content on your site will keep your visitors happy and make your website look more legitimate when Google's human reviewers come around to evaluate your website.