How to Build Credibility by Giving Away Free Information

So, you’ve got this company. And, you’ve got this website that you spent thousands of dollars to get going. Good for you. As you may have heard, you can’t be successful at this day in age without having a website.

But what if I told you that having a website, by itself wasn’t enough? Would you believe me? Also, what if I said that old school marketing, like billboards for example, don’t work any more either? What would you say?

I bet you’d be worried that your newly founded company would fail. Don’t worry, because there are always new and improved ways of marketing your company. You just have to know what they are.

One such way of marketing is called content marketing. In fact, this is the only type of marketing that works today. Did you know that most of your customers have made the decision to buy a product before you even know who they are? That, my friend, is a fact.

But, how do they know what they’re doing without someone telling them what to buy?

The truth is, someone is telling them what to buy, and if it isn’t you, then you’re missing out. This is where content marketing comes into play.

The internet is a wealth of information. Much of it is free for the taking. If you’re not giving away free information, people will look for someone who is. Here comes the key, ready?

Free information sets you up as an expert in your field. When you are viewed as an expert, people are willing to buy from you, especially since you’ve already helped them out with a problem that they were having.

So let’s say, for example, that you own a construction company. You started your content marketing strategy, and have seen mediocre results so far. Then suddenly, you start to see a surge in page views because you just posted a blog about how to properly insulate a home to keep the warm air in and the cold air out.

Winter is coming.

People want to know how to perform this task, on the cheap. Many of these people don’t want to hire you to do it for them because times are tough, and people can’t afford much.

That’s fine!

You helped them out, and they are likely to remember that. So, when they do need you for something that they can’t do on their own, they will call the expert up, and get him to do it.

But, there is also another side to this story. The little old person who was searching for the same information is unable to crawl into the attic and seal the holes up. Or, someone read that they may have to handle itchy insulation–and don’t want to touch the stuff.

Guess what? They hire the expert who is willing to give the information away for free. You obviously know what you’re doing because you are showing it off. In the end, you get the customer, who already knows what he/she wants or needs.


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