What is Banner Advertising?
Banner Advertising over the Internet is a kind of hypertext link. It is a graphic advertisement hyper linked to the Uniform Resource Locater of an advertiser’s company website. A user clicks on an online banner and reaches the website of an advertiser. The images contained in a banner promotion are animated Graphics Interchange Format Images. This banner size varies from one web page to another. However, the standard size of a banner is 468 x 60 pixels.
What is the importance of a banner to promote online business?
Online Banners are an effective form of communication for the marketers to promote their company. One can communicate the message of a company efficiently. Banners displayed on other sites enable a user to introduce business to the prospective customers. An entrepreneur can make use of an opportunity to popularize the business. You can reach out to the maximum customers through Internet. One can communicate the message of a company effectively and efficiently. By using animations in an online banner you can allure the customers towards your business. Online banners become an interactive feature for the potential customers. It forms an integral part of online branding of a company among the customers. It creates awareness among the prospective customers about the product as well as the company. A marketer can build a positive and everlasting brand image in a customer’s mind. An entrepreneur can establish his reputation online by creating attractive and striking banners. These banners have the potential to bring your business to the notice of the prospective customers. The success of banners can also be measured. You can measure the success of your banner advertisement through the number of clicks, sales made or the number of page views. This helps a marketer to measure the effectiveness of the banners.
What are the various tools available to create impressive banners?
There are many banner maker tools available in the market to create remarkable web banners. A lot of information and ideas are available on the Internet to create striking banners. The tools provide different templates, graphics, images, animations to select. Advanced tools enable an advertiser to customize the banners to suit specific requirements.