As a professional internet marketing consultant, I have to admit that my industry has an unfortunate black eye. I have sat down with numerous business owners who have been under thumbs of unscrupulous website designers. The most common expression I hear on a regular basis is: “they are holding my site hostage…”
In this web 2.0 era, it is time for business owners to take the power back. Sure, there will always be a need for good developers and internet marketers; however, it is still necessary to know how to do this stuff yourself. Never again shall you lose sleep worrying about how you will update that blog, change some content, or add new images to your site while your “website dude” is on vacation!
Never again, shall you ponder what will happen when you decide to transfer your site to a new service, only to discover the original developer wants a large fee to make that happen. Nor, should you ever have to pay $10,000 for a site you could have done all by yourself in under 3 hours! How can this be done?
The web 2.0 revolution is definitely here and at the forefront is CMS (Content Management System). CMS makes it easy to build high-quality, search engine optimized websites, fast. One of the most popular of these is WordPress. WordPress was originally intended to be used as a blogging platform, but has evolved into a system that allows users to build kick butt sites that are easy to maintain. I tell people that once they understand the basics, building and maintaining a site on a CMS, like WordPress, is as easy as writing an email!
Consider learning this skill to save you time, money, and headaches. This is a lifelong skill that all entrepreneurs should possess, as the world becomes more digital.