Today, customers are spending more and more time in playing online games, scheduling appointments and online shopping on their mobile devices. These are the reasons that business owners are using smart technology and developing mobile apps to make the lives of customers easier. However, some business owners still have questions in their minds such as is this a smart move for small business? Here, in this article you will get a detail report on why it is important to create a mobile app and how small businesses can benefit from it?
Why is it important to develop mobile apps for businesses?
If you think mobile apps are associated with big brand names such as Walmart and Amazon, you are completely wrong. Today, small, medium and large size businesses are following this mobile trend. They have realized the fact that an effective mobile strategy involves more than just a mobile-friendly website. In fact, you will notice that most small businesses in these days are interacting with us in our everyday life via their own dedicated mobile app – be it a beauty spa or a local coffee shop. These companies always take a step ahead when it comes taking their marketing strategy to the next level. If you still have doubts why anyone would want to build their own mobile platform, here we are going to mention five benefits why it is important to develop their own mobile platforms.
1. Always makes your business visible to customers
Statistics prove that people spend an average four to five hours a day on mobile phones. While it is true that only a handful of applications makes up the bulk of total usage, it does not change the fact that each user has to unlock, scan and scroll their devices for the apps they are looking for. Therefore, when you develop an app for your business, your business will become more visible to customers. In fact, people may come across the app even when it is unnoticed.
2. Creates marketing channels
Apps serve various purposes such as they provide general information about products, features, prices, user accounts and news feeds. One of the most important benefits of having a mobile app is that all information you would like to provide to customers including special offers and promotions, you can do via mobile apps. Through push notifications, you can establish direct communication with customers and easily remind them about your products and services.
3. Offer value to customers
Talking about providing on-hand information, what about digitalizing the loyalty program you have? Instead of sticking to the traditional method of collecting old points, make it possible for your customers to collect reward points via a mobile app. This mobile app helps to create Smartphone based loyalty programs.
4. Establish brand recognition
A mobile app greatly contributes to brand awareness. This can be classified into two aspects – brand and awareness.
Brand: A mobile app is like a blank billboard sign. You can do whatever you want. If you want, you can make it functional, stylish and informative. However, what you really want to do is to create an app that features your customers will do.
Recognition: The more customers get involved with your app, the sooner they will be inclined to your product. In advertising terms, this is popularly known as effective frequency. This is basically a rule of thumb that gets huge exposure in the online market.
5. Improves customer engagement
No matter what type of business you are running, your customers need a way to reach you. Integrating a messaging feature within your app helps to create a difference in the way on how you communicate with your customers. For example, you can build your entire business strategy around this principle. Therefore, instead of calling a restaurant for booking a table, you can do it now with less than five clicks. Therefore, now you consider how many customers would prefer to communicate with you via a mobile app.
Therefore, a mobile app is a standard component for any business in recent days. The choice you make today will surely set the foundation for your business and so it is on you to decide whether you want to establish this platform or not.