As a small business owner you might want to know of some free or cheap ways to get traffic to your website. Just building a website is not enough as almost every business has a website these days. The important thing is to get traffic. Let us discuss some traffic generation techniques which you can try out.
1. Focus on content creation – Just having a small 5-page website which talks briefly about your company or products is not enough these days. A few years back most businesses had small websites and that was usually sufficient. But now you need something more for your site to stand out from the crowd. For this reason, you have to pay attention to content creation.
You should consider having a blog where you share useful, valuable tips and advice with your target audience. Suppose you are in the business of selling sports shoes. Your target audience would mostly be youngsters who are sports or running enthusiasts. You can have a blog where you regularly post articles on running, fitness tips, tips to improve stamina and other such articles which might be of interest to your target audience.
Content is king when you are trying to market your business online. Posting useful, interesting content provides you the opportunity to grow readership for your blog. You can set up this blog on a subdomain of your main website. The main website provides information about your company and its products while the blog has useful content for the readers.
2. Actively engage on social media sites – Social media sites like Facebook, Twitter, Pinterest are superb sources to attract more traffic to your website. However, many people fail to derive maximum benefit from these sites as they use the wrong approach and strategy. You should not be overly promotional on the social sites otherwise you may not get good results. You should focus more on sharing excellent, engaging content related to your business niche. You should also focus on helping and guiding people who are looking for solutions to problems which fall in your niche.
3. Search engine optimization – SEO is not as easy as it used to be a decade or two earlier. In those days you could just put some keywords on your webpage, build a few backlinks and could be ranking in Google within days. Nowadays it is much more tough. It can take much longer time to achieve rankings and there is no guarantee the rankings would stay. Your website might be on the first page today and vanish away from the rankings the next day. However this does not mean that SEO is completely dead. If the right techniques are employed, you can still get your site ranked on first page fairly quickly. You should hire reliable and experienced SEO companies for this task.